Alphabet chief Sundar Pichai. image source: GETTY lMAGES
Google has announced that generative artificial intelligence (AI) will be added to its core search engine.
Google has disclosed its most recent search engine update, after Microsoft’s inclusion of GPT-4 into Bing.
According to the firm, the newly announced Search Generative Experience, which is set to be integrated into Google, seeks to produce responses to open-ended enquiries.
While the system is still in the experimental phase and will only be available to a limited number of customers, Google is excited about its potential.
Sundar Pichai, CEO of Alphabet, Google’s parent company, stated that the company is committed to reimagining its core products, including search, as it embarks on this innovative venture.
In a further development, Google has unveiled a new feature for its Android system that aims to proactively notify users about unfamiliar AirTags.
These small devices are designed to track personal belongings such as keys and wallets. Google referred to this feature as “unknown tracker alerts” and revealed that it will be launched during the upcoming summer season.
The announcement follows a collaborative effort between Apple and Google, who recently declared their joint commitment to addressing the concerns associated with AirTag misuse.
Last year, Apple faced legal action when two women sued the company for instances of stalking facilitated by AirTags.
In response to incidents where individuals, particularly women, have experienced unauthorized tracking using these devices, some users highlighted the need for stronger preventive measures.
Google’s new feature aims to provide a proactive solution to enhance user safety and privacy.
Google demonstrated its recent advances in artificial intelligence and presented new hardware options during its annual developer conference, including a $1,799 (£1,425) smartphone with a distinctive folding design like a book.
The announcement of the extension of “Bard,” Google’s experimental conversational chat service, was one of the event’s highlights.
The firm said that it would remove the Bard queue and make the game available in English in 180 countries and territories.
Google also revealed plans to expand the chatbot’s capabilities, allowing it to reply to suggestions with both text and visuals.
This improvement intends to provide users who interact with the chatbot with a deeper and more dynamic conversational experience.
Because of the enormous success of Microsoft-funded chatbot ChatGPT, Google has been under increasing pressure to expand its artificial intelligence products.
Google’s previous attempt to demonstrate its AI skills in February ended in a humiliating failure.
The chatbot provided a wrong response during an advertising intended to highlight Bard’s proficiency, resulting in a large drop in Alphabet’s (Google’s parent firm) share value of $100 billion (£82 billion).
This instance highlights the high stakes and close attention that investors place on the success of big tech companies’ AI projects.
Following Microsoft’s significant investment in OpenAI, the founders of ChatGPT, the technology has been integrated into their search engine, Bing.
Furthermore, Chinese tech behemoth Baidu has created its own chatbot, Ernie.
Gartner researcher Chirag Dekate recognized that Google is an industry leader and is well positioned to benefit from the increased interest in AI.
The question is whether Google will use its existing resources and technologies to dominate the current AI fight.
As the AI environment evolves, firms such as Google, Microsoft, and Baidu are vying for supremacy by leveraging their unique chatbot technologies to improve user experiences and create novel solutions.