Twitter new logo
Elon Musk unveils new name for Twitter. Elon Musk, the owner of Twitter, and its new CEO announced on Sunday that the social media platform would get rid of its bird emblem, change its name to X, and soon enter the payment, banking, and commerce sectors.
According to the design website Creative Bloq, Twitter, which was founded in 2006, gets its name from the sound of birds chirping. The firm has used avian branding ever since purchasing a stock symbol of a light blue bird for $15.
Tweeting a picture of the company’s new logo – a white X on a black background – late Sunday night, Twitter chief executive Linda Yaccarino said “X is here! Let’s proceed.
Late on Sunday night, Musk also updated his profile image to the business’s new logo, which he dubbed “minimalist art deco,” and his Twitter bio to “X.com,” which now reroutes to twitter.com.
Ahead of time, Musk had tweeted, “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.”
Musk said in a tweet that a post will be referred to as “an X” under the site’s new name.
As of Monday morning at 0630 GMT, the adjustments were not yet apparent on the website.
Yaccarino, an NBCUniversal ad sales executive whom Musk hired last month to lead Twitter, claimed the social media site was about to enlarge its reach.
“X is the future state of unlimited interactivity — centered on audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted.
– New sources of income
Since Musk paid $44 billion for Twitter in October of last year, the platform’s advertising business has partially failed as marketers lost faith in Musk’s management style and the company’s mass firings that destroyed content moderation.
In an effort to generate fresh money, the billionaire CEO of SpaceX has started to implement payments and commerce through the platform.
Twitter is estimated to have 200 million active users per day, but since the 52-year-old Tesla entrepreneur purchased the app and fired the majority of its workers, it has experienced several technical difficulties.
Since then, the social networking site’s additional fees for formerly free services, changes to content monitoring, and reintroduction of previously banned right-wing accounts have received negative feedback from both users and advertisers.
Since he took over in October, Musk said that Twitter had lost about half of its ad revenue.
This month, Facebook parent company Meta also introduced its own text-based site called Threads, which some estimates place at 150 million users.
However, data from market research firm Sensor Tower shows that users’ time spent on the competing app has drastically decreased in the weeks since its release.